Our goal is simple: Drive offline sales by building online relationships with shoppers.
Let’s start by addressing the most common question on this subject: What is Shopper Marketing?
Simply put, it’s the strategy by which manufacturers and retailers engage their most valuable shoppers. The better the strategy, the more frequent, meaningful, and profitable the interactions. Ultimately, shopper marketing is about increasing sales and brand loyalty.
The two hottest subjects in marketing today are Shopper Marketing and Social Media. It’s obvious the two must work together; the question is how. How can Shopper Marketing and Social Media be used together to drive awareness, trial, and offline conversion?
The answer is simple and proven: When done correctly, online campaigns drive offline retail sales.
A recent study by comScore, in partnership with dunnhumbyUSA, confirmed that online ad campaigns — with an average reach of 40% of their target segment — grew retail sales of advertised brands by an average of 9%. This is big news. This puts online campaigns on par with TV campaigns, in terms of raising retail sales of consumer packaged goods.
It may seem obvious to remark that the internet is the next big powerful tool in the advertising/marketing arsenal. The question is how creative can we be in harnessing this tool for our clients.
Tags: Shopper Marketing
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