Last night I saw a commercial that had my jaw dropping and put a happy grin on my face at the same time. It was the newest Domino’s commercial. (The video here is the longer version — but it’s well worth the watch.) Pizza commercials have all become so similar that my brain usually just tunes them out. Domino’s got my attention!
They showed their failures! (Often collected via social media vehicles like Twitter.) They owned them! They corrected them. They actually showed people saying why they didn’t like their pizza as much anymore. Most places or products just tell you they are “New & Improved.” Domino’s tells and shows you how they are improved.
I was super impressed! I love when a corporation — once a small company — gets back to basics. Rather than dumbing things down and looking for ways to spend less while making more, Domino’s seems to recognize that their consumers may have brains and a decent sense of taste. They are getting back to the taste of it all — which is exactly what a pizza company should be doing!
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