For the 2010 Surfaces Convention in Las Vegas, Daltile needed to convey the extent of their ongoing product innovation in a big way. Square One responded to by creating materials based on the theme “Building Your Tomorrow”. This theme was employed to explain several facets of Daltile’s expertise and service, and was brought to life in four room vignettes highlighting new products and technologies.
Though the materials we created were employed in a traditional trade show environment, the result was a one-on-one dialogue — the most powerful kind of communication, and the ultimate goal of all the work we do, regardless of our medium.
Tags: face to face marketing
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