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Posts Tagged ‘social media rankings’

Social Media – Does Online Buzz Mean Better TV Ratings?

June 25th, 2010 by Judge

According to Mashable; While we’ve heard in the past that Twitter can be a killer box office predictor, the same might not be true for social media and television ratings.

Social media monitoring company Viralheat spent a month tracking social media mentions — a million of them, in fact — right around the time that nine major TV shows were airing their season finales. The company looked at data from Twitter (Twitter), Facebook (Facebook), YouTube (YouTube), Google Buzz and other sources, including the sentiment of all these mentions, comments and updates.

Then Viralheat compared the social media buzz with the Nielsen TV ratings for each show. Does chatter on the web equate to eyeballs on TV screens?

Not necessarily. Their research determined:

* Online buzz does not always correlate with ratings.
* Sentiment analysis of social media chatter casts those mentions in a new light.
* Even when ratings are lukewarm (as was the case for the Lost season finale) social media chatter can be overwhelming in volume. But a lot of those mentions online expressed a negative sentiment.
* Some shows, including Dancing With The Stars, saw good TV ratings but not many mentions online.

All in all, Viralheat found that Nielsen ratings combined with social media sentiment analysis provided the best snapshot of how a show’s season finale performed with viewers.

So, for you would-be social media gurus, next time you’re trying to measure a brand’s impact on the social web, remember to include some sentiment analysis along with your headcount, or you could be missing out on some critical information.

Here’s the infographic with more interesting factoids than you can shake a stick at; click to see the full version.

Square One is leading the way in Social Media Marketing , Social Media Advertising and Social Media Trends.

 social media, social media rankings, Social Trends 

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Social Media Advertising – Twitter Rolls Out New Ads in Trending Topics Section

June 18th, 2010 by Judge

According to Mashable; As we speculated last week, Twitter is, indeed, experimenting with trending topics as ad space.

This is all part of Promoted Tweets, the company’s new ad platform aimed at increasing brands’ interaction with fans — and increasing Twitter’s revenues, too.

These promoted trends are rumored to sell for tens of thousands of dollars. When a user clicks on the trending ad, he is directed to a search results page with the advertiser’s promoted tweet listed at the top. In this case, the promoted trend is from Toy Story, the first customer for trend-related advertising.

Some of the promoted tweets for this ad read, “‘To infinity and beyond’! Toy Story 3 hits theaters Friday, June 18. Did you get your tickets yet?” and “Exclusive clip for our Tweeps! DJ Pogo presents a remix of the original classic before Toy Story 3 is out on 6/18.” Both contain links as calls to action, of course.

Here’s what the ads look like in action:

Of course, Twitter COO Dick Costolo insists these promoted tweets aren’t ads. But after checking out these tweets and their content, including links, an ad by any other name still smells like an ad to us.

Still, it’s not intrusive or offensive, and it encourages people to interact on their own terms and as much or as little as they choose.

 Interactive Marketing, social media rankings, Social Trends, Twitter 

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Is Social Media a Source for B2B Leads?

June 15th, 2010 by Marian

According to emarketer most referrals from social media sites uninterested in products and services

While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired.

A study by lead generation solutions provider LeadForce1 examined the behavior of visitors to B2B Websites who had been directed to the sites from social media, including Facebook, Twitter, LinkedIn and Wikipedia. Visitors from the top social sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services.

Visitors from Facebook were most likely to check out a company’s “about” page or blog posts.

Twitter-directed visitors had similar behavior, with blogs coming out on top.

In addition, most site visitors referred from Facebook or Twitter visited only one page before leaving. This suggests that social network users are willing to follow company links to check out content but unlikely to make the jump to doing product research or other sales-related activity.

LinkedIn and Wikipedia users were more likely to browse around company Websites before leaving. LinkedIn users, however, tended to be interested in “careers” pages, suggesting the business-oriented social network refers many job seekers. It was visitors from Wikipedia who were most likely to be carrying out product research.

Studies from HubSpot have found B2Bs can find leads for less through inbound social marketing, and that social participation can help increase B2B leads.

This data suggests, though, that outbound marketing may be most effective for B2B lead generation in social media. Programs like IBM’s Listening for Leads uncover potential customers through social discussion monitoring.

Square One is leading the way in social media marketing for our B2B clients

 B2B, business to business, Digital Marketing, Interactive Marketing, social media rankings, Social Trends 

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Citizen Journalism vs User-Generated Content

June 11th, 2010 by Judge

Mashable’s CEO on How is established media utilizing social media? What’s the difference between citizen journalism and user-generated content? And which companies should we be watching in the social media space?

 Digital Marketing, facebook, Groupon, Interactive Marketing, social media, social media rankings, Social Trends, Twitter 

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Digital Shopper Marketing – Starbucks Used Social Media to Get One Million to Stores in One Day

June 8th, 2010 by Judge

According to Mashable, Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.

As we noticed, activity on social media sites like Twitter and Facebook became electric on the day of the event as the free pastry news spread in digital form. Bruzzo’s credits fans with the idea to use social media to drive new business, and his remarks confirm that the swell of social media activity drove customers to visit Starbucks stores in droves.

Bruzzo also speaks to the success of the company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day — was primarily promoted online via their Facebook Page. Also, the company’s MyStarbucks Idea has generated more than 80,000 ideas and Bruzzo credits Product Manager Brad Nelson for helping them tap into the power of Twitter.

Right now there’s no big brand better embracing social media than Starbucks. The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance. This is a great case study of what Square One is calling Digital Shopper Marketing or Online Shopper Marketing.

 Digital Marketing, Digital Shopper Marketing, facebook, Interactive Marketing, Mult-Channel Commerce, Multi-Channel Retailing, Online Advertising, Shopper Marketing, social media rankings, Social Trends 

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Can Twitter really help your business?

December 22nd, 2009 by Ernie

Like the answer to most questions like this: It depends.

Mostly, it depends on how you use it.  It depends what you consider success, and how seriously you incorporate this powerful tool into your marketing plan.

I read an article in USA Today by Steve Strauss, in which Strauss says, “Bottom line: For many small businesses, Twitter can work, but for just as many, it is not worth the effort.”  So maybe he was just talking about the local cleaners or coffee shop.

I disagree with Mr. Strauss – here’s why.  People are engaging with Twitter and Facebook at ever-increasing rates.  A June 2009 analysis of the top-10 social media properties by Nielsen (click to download) reveals that Twitter was again the fastest growing site, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009.

Nielson also reports that Americans have nearly tripled the amount of time they spend on social networking and blog sites from a year ago. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

So, can Twitter help your business?  Well if you had a room full of people, and you could walk in and tell them about your business, would that be helpful to your business?  Again, it depends.  It depends on who they are and what you tell them.  Fortunately, there are a ton of great research tools out there to give you an edge when it comes to finding your audience and speaking to them appropriately.

 facebook, social media rankings, Twitter 

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